3 "Duh!" Business Rules to Keep You Alive
I am a really big fan of the “Let’s Do It – Internet Marketing Blog.” My RSS reader is always overflowing with blog posts from various websites but “Let’s Do It” is one that I almost always drop whatever I’m doing to read.
Today, I came across a new post that I think every business owner and entrepreneur should read: “3 Easy Secrets to Reduce the Chances of Business Failure”
I call all these three secrets “Duh! Rules” only because it seems like these should be both common sense AND written in stone as rules to live by. However, these rules seem to get cast away when building a new business. Every entrepreneur gets excited about what they think their business model, service, product, whatever is and they fail to follow some of these key guidelines.
As entrepreneurs and business owners we have to be idealistic. We have to be optimistic and “big picture” oriented. We all have to know our new business will change the world or make us rich or whatever our goal is. It’s just the way this works. We have to believe that so we can get out of bed in the morning and make it happen. It is simply how we make our vision a reality.
But successful entrepreneurs have to have an equal dose of both vision and reality. If we follow these three rules, we may stay grounded enough to save our business dreams and see them through to success.
I’m in the middle of this right now. My partners and I are currently in the planning stages of a new venture and it’s hard to not get overly excited about it. We feel we have a great model and a much needed product. That being said, it’s hard not to just toss these three rules out the door and sprint toward the horizon. But we have to be smart. We have to be grounded. We have to be realistic.
I’ve been a part of companies in the past who failed to make these rules a priority and, as a result, we failed to get our company to a point where we believed it was successful and, sometimes, profitable.
I will now be reading this post from “Let’s Do It” throughout the entire start-up phase of our new venture just to make sure, we don’t forget it.
