I’ve been meaning to share this link with everyone for awhile now. Online Marketing Trends posted an article on the top five reasons brands fear social media. It’s really interesting and it makes a lot of sense to me.
I’ve talked to a lot of my clients over the last couple of years and all of them have some reason why they are NOT online. When it all boils down, the main reason I’m finding, other than lack of time, is that they just don’t understand it. They don’t get how it works for their business and they just can’t see the point in spending energy on it. At times I see where they are coming from.
I’ve written before about how you must really understand social media in order to make a major impact. Every one of the five reasons listed in this article can be successfully dealt with easily as long as you have a firm understanding if the medium.
I’m reminded of that old saying, though I’m sure it never was meant for social media, “people fear what they don’t understand.” Well it applies here. You’ll never know that your brand will survive and even thrive in social media until you learn to understand it.
Tags: Marketing, Social Media
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